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Los franceses necesitan una cierta transparencia sobre los productos y el origen de los mismos cuando compran. Un aspecto que a menudo se pasa por alto es el tono de voz utilizado en cada mercado local. Sabemos de algunos casos de empresas online que han doblado sus ingresos gracias al ajuste de los tiempos de entrega a 24 horas, dependiendo de la mezcla de productos y precios.


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Gracias a esta estrategia hemos logrado posicionar nuestra marca como experto en nuestra industria. Al ser socios premium de nuestros proveedores, tenemos ciertos privilegios, como el acceso prioritario a ventas de nuevos productos y al contenido de calidad preparado por la marca. En cuanto a la publicidad, nos centramos en el contexto y tenemos el foco puesto en las redes sociales. Gracias a su amplia gama de productos, cualquiera puede encontrar lo que necesita en unos cuantos clicks.

La principal diferencia entre los mercados chino y europeo es que en China todo es muy disimulado. Sugerir un tema Sugerir un tema Solicitar una funcionalidad Informar de un error. Ahora bien, debes asegurarte de tener una buena base y optimizar las oportunidades del presente antes de embarcarte en nuevos rumbos prometedores.

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Por suerte, los hoteleros pueden ejercer una gran influencia en generar experiencias para los clientes. Esta es una ventaja exclusiva que tiene el hotel con respecto a los sitios de venta online. Asimismo, es importante tener en cuenta que el proceso de reserva del cliente no siempre empieza en un ordenador y que tiene varios puntos de contacto. Esto ofrece a los hoteles la valiosa oportunidad de mejorar la experiencia de sus clientes antes y durante la estancia. Muchos hoteles ya disponen de un chat en directo en sus sitios web.

Estos son algunos de los elementos clave que hay que tener en cuenta a la hora de elegir un servicio de chatbot: Los chatbots pueden integrarse con API de motores de reservas para mostrar a los clientes las tarifas y la disponibilidad. Si encuentras una buena imagen sobre tu propiedad en Instagram o Pinterest, haz un repost en la cuenta del hotel y contacta con el propietario de la imagen para pedirle permiso para usarla en tu sitio web. El Blockchain es un concepto digital de gran seguridad para registrar cambios de datos y transacciones.

Pero evidentemente esto no es posible. Ahora bien, es fundamental optimizar las oportunidades que ya tienes ahora. El cambio continuo ha creado oportunidades inmediatas para los hoteles. Por una parte, ofrece a los clientes la posibilidad de leer y responder a los mensajes cuando les vaya bien. La forma en que la lista de destinatarios responde a tu negocio te facilita datos indispensables sobre el mercado. Is prudence the key for investors to tread the fine line between risk and reward at this point in the cycle? So where does this leave investors?

Here, Justin Tugman and Kevin Preloger, portfolio managers at Perkins Investment Management, give their thoughts on the growth vs value story, and outline why they believe that US small- and mid-caps present a better opportunity than their larger counterparts. The Bank of England left its benchmark Bank Rate at 0. Downside risk for the currency, therefore, has increased.


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  • Doug Rao, Co-portfolio Manager for the US Concentrated Growth Strategy, shares why he believes semiconductor content in autos could grow at a double-digit rate over the next decade. Brad Slingerlend, co-portfolio manager on the Denver-based Janus Henderson Global Technology Strategy, highlights the paradox facing US regulators over concerns about the use of data collected and generated by online social media platforms such as Facebook. They explain why mega trends such as climate change, population growth and urbanisation could trigger a supply crisis as industrial activity competes with human consumption.

    They outline the potential solutions and discuss the investment implications. While the team is able to allocate to passive and active vehicles, Nick explains that market drivers currently support the case for the latter. Global perspectives Asset classes and allocations Market events Future trends.

    December — what will move? The politics of rising rates Nick Maroutsos, Co-Head of Global Bonds, looks at the factors that are driving the credit cycle. He also explains why he believes the US Federal Reserve will want to avoid moving interest rates into restrictive territory and the strategies that can be adopted when investing in a rising rate environment.

    Brexit - now what? Flexibility in a low yield world Andrew Mulliner, Portfolio Manager within Global Bonds shares his views on where we are in the economic cycle, pointing out that the rising rates environment is not a global phenomenon. Is Europe an undervalued prospect for long-term growth? In this video update, Portfolio Manager Gordon Mackay discusses whether the Global Equities Team have been concerned by rising volatility and, with the ongoing debate of value versus growth, how the strategy they manage is positioned in terms of style.


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    • Global economic prospects still dimming. Perspectives on the credit cycle Tom Ross, credit portfolio manager, discusses what the end of the credit cycle might look like.

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      He looks at opportunities amid spread widening, the potential risk of BBB downgrades and how the rise of dispersion is affecting different sectors and individual credits. Tail Risk Report - we see softness ahead Estrategia neutral en renta variable: Las tensiones comerciales entre EE. Are we at a turning point in sentiment towards Europe? Europe remains a relatively unpopular region for global investors, despite some positive indicators. But are parts of the market now fundamentally undervalued? In this forward-looking perspective, European equities manager Ollie Beckett considers the prospects for better performance from European smaller caps in With economic growth expectations plateauing and global liquidity drying up, are we at a turning point for global markets, in terms of the leadership of US equities and the dominance of growth?

      Here, European equities manager Nick Sheridan considers the prospects for European equities in Chinese equity markets will be anything but dull in , says Charlie Awdry, China equities portfolio manager, with plenty of opportunities for the active investor. Selective opportunities in less popular markets Glen Finegan and Ian Tabberer, respectively Head of and Portfolio Manager on the Global Emerging Market Equities Team, believe that South Africa offers compelling long-term opportunities for investors focused on valuation.

      China remains a double-edged sword Andrew Gillan, Head of Asia ex Japan Equities, expects China to remain central to the key opportunities and risks for Asian equity markets in Technology sector and benchmark changes — what does it mean for investors? With MSCI reclassifying Technology sector constituents at the end of November, Richard Clode, Alison Porter and Graeme Clark, portfolio managers in the UK-based Janus Henderson Global Technology Team, explain why the new index is not fit for purpose, what the change means for investors and the adjustment being made by the team at a benchmark level.

      Redefining core fixed income In this Fixed Income Insight, Nick Maroutsos, Dan Siluk and Jason England explain the importance of redefining what core fixed income allocations may look like going forward. Global markets offering attractive equity income opportunities Ben Lofthouse, Head of Global Equity Income, believes that while disruptors threaten a number of established sectors, significant value opportunities exist, with many good-quality companies offering compelling dividend yields.

      Ecommerce internacional: 19 expertos de 10 países comparten su experiencia

      US Mid Terms - nothing really to see here! Smart devices in diabetes: Global Life Sciences Portfolio Manager Ethan Lovell discusses the opportunities that breakthrough medical devices present to investors. Portfolio Manager Hamish Chamberlayne and the team introduce the key differentiators of the strategy, the overarching megatrends that influence their investment approach and the importance of investing through the lens of sustainability.

      As global stocks diverge, valuation comes into sharp focus Portfolio managers Greg Kolb and George Maglares discuss the diverging returns of US and non-US equities and how this is shaping investment opportunities. Nightmare on Wall Street: In this video, Richard Clode, Portfolio Manager in the Janus Henderson Global Technology team, discusses his recent trip to China where he met the next wave of disruptors in the sector. Opportunities in a bifurcated market Watch George Maris, Co-Head of Equities — Americas, as he talks to Bloomberg TV about recent volatility and where he continues to see opportunities in global markets.

      Renta variable de mercados emergentes: The Chinese disruption paradox Innovative internet companies are highly disruptive and increasingly dominant within the Chinese economy but they are regulated by the Communist Party, which perceives disruption to be a threat to the status quo. In this video update, Charlie Awdry discusses the interesting implications of this dynamic for investing in China.